Difference between revisions of "Basic thoughts for branding guidelines"
(Created page with '<center>'''Basic thoughts for branding guidelines'''</center> Note: These are not the current official branding guidelines. This page is intended to collect ideas for the new b…') |
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| − | + | Note: These are not the current official branding guidelines. This page is intended to collect ideas for the new branding guidelines in the new branding initiative framework. For more information on the official branding guidelines, please visit the branding guidelines page. | |
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= About branding = | = About branding = | ||
== Logo Orange == | == Logo Orange == | ||
| − | A site with a short description with the purpose of branding guidelines | + | [http://www.logoorange.com/corporate-identity-manual-brand-style-guide.php A site] with a short description with the purpose of branding guidelines |
== Wikipedia == | == Wikipedia == | ||
| − | The description on branding and visual identity on wikipedia. | + | The description on branding and visual identity on [http://en.wikipedia.org/wiki/Brand_identity Wikipedia]. |
| − | + | ||
== OOo Branding initiative == | == OOo Branding initiative == | ||
| − | More information on what branding is on the | + | More information on what branding is on the [[Branding Initiative]] page. |
= Examples = | = Examples = | ||
Below you can find a list with branding guidelines from other companies that can be used as a base to define our new policy. | Below you can find a list with branding guidelines from other companies that can be used as a base to define our new policy. | ||
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== Designertalk == | == Designertalk == | ||
| − | A list with branding guidelines from different well-known companies with a strong visual identity | + | [http://www.designerstalk.com/corpid/ A list] with branding guidelines from different well-known companies with a strong visual identity |
Some recommended to read: | Some recommended to read: | ||
* | * | ||
| − | ** Bertelsmann AG | + | ** [http://www.designerstalk.com/uploads/corpid/DTBertelsman_Brand-Guidleines.pdf Bertelsmann AG] |
*** Very complete and detailed branding guidelines | *** Very complete and detailed branding guidelines | ||
| − | ** University of | + | ** [http://www.designerstalk.com/uploads/corpid/Albany_Graphic_Identity_Manual_2.0.pdf University of Albany] |
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** Many others... | ** Many others... | ||
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=== Cunard Line === | === Cunard Line === | ||
| − | Their guidelines have an interesting list of terminology. About how certain words are used in formal and informal speech and what words and brand names not to use in communication. They also use British English as their standard language for communication. | + | [http://www.cunardguidelines.com/ Their guidelines] have an interesting list of terminology. About how certain words are used in formal and informal speech and what words and brand names not to use in communication. They also use British English as their standard language for communication. |
| + | === University of Cambridge === | ||
| + | [http://www.admin.cam.ac.uk/offices/communications/services/identityguidelines/guidelines-full.pdf They] talk about grid layout for publications and accessibility. | ||
=== Sun Microsystems, inc. === | === Sun Microsystems, inc. === | ||
| − | Find out their logo guidelines and their | + | Find out their [http://www.scribd.com/doc/20191/Brand-Identity-Sun-Microsystems logo usage guidelines] and their [http://logos.sun.com/content_blocks/Sun_Logo_Guidelines_04-04.pdf general logo guidelines] |
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=== Oracle === | === Oracle === | ||
| − | Brand creative guidelines and signature guidelines | + | [ftp://ftp.oracle.com/sales/outgoing/interactive/brandcreative-files/BrandCreative_guidelines.pdf Brand creative guidelines] and [http://www.oracle.com/global/hu/corporate/pressroom/sig_guidelines.pdf signature guidelines] |
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= Content of OOo branding guidelines = | = Content of OOo branding guidelines = | ||
| − | Here you can add in a structured | + | Here you can add in a structured order how the branding guidelines should look like and what it definitely should contain. |
Revision as of 14:23, 18 March 2010
Note: These are not the current official branding guidelines. This page is intended to collect ideas for the new branding guidelines in the new branding initiative framework. For more information on the official branding guidelines, please visit the branding guidelines page.
Contents
About branding
Logo Orange
A site with a short description with the purpose of branding guidelines
Wikipedia
The description on branding and visual identity on Wikipedia.
OOo Branding initiative
More information on what branding is on the Branding Initiative page.
Examples
Below you can find a list with branding guidelines from other companies that can be used as a base to define our new policy.
Designertalk
A list with branding guidelines from different well-known companies with a strong visual identity
Some recommended to read:
-
- Bertelsmann AG
- Very complete and detailed branding guidelines
- University of Albany
- Many others...
- Bertelsmann AG
Cunard Line
Their guidelines have an interesting list of terminology. About how certain words are used in formal and informal speech and what words and brand names not to use in communication. They also use British English as their standard language for communication.
University of Cambridge
They talk about grid layout for publications and accessibility.
Sun Microsystems, inc.
Find out their logo usage guidelines and their general logo guidelines
Oracle
Brand creative guidelines and signature guidelines
Content of OOo branding guidelines
Here you can add in a structured order how the branding guidelines should look like and what it definitely should contain.
