User Experience/NewUser

At present the dialog works in a very non-User friendly manner.

The presentation needs to be more visually attractive and the language more conversational and friendlier.

The User is asking "What am I getting into if I click this" Subtext is: "I didn't expect this, why should I do it" The left hand panel answers some questions but in usual geek fashion, cryptically and uninformatively.

What are the other questions the new user is asking at this point?...

The above at least needs to be answered here to ensure that the User wants to move on.