Difference between revisions of "MarketingCampaign Q3-2007"
From Apache OpenOffice Wiki
(→Slogans) |
(→Slogans) |
||
Line 20: | Line 20: | ||
We should concentrate on international (i.e. English) ads for this quarter. | We should concentrate on international (i.e. English) ads for this quarter. | ||
=Slogans= | =Slogans= | ||
− | * Cor Nouws: "You | + | * Cor Nouws: "You can have the latest office software for free! Genuine." |
− | + | ||
* Charles Schulz: "We enable participation. See how. OpenOffice.org" | * Charles Schulz: "We enable participation. See how. OpenOffice.org" | ||
* Nikash V. Singh: "The best things in life are free. OpenOffice.org" | * Nikash V. Singh: "The best things in life are free. OpenOffice.org" |
Revision as of 09:16, 6 September 2007
OOo Marketing Project
Please view the guidelines
|
---|
Categories: Pages:
Strategic Marketing Plan Pages: Projects on this Wiki: (edit list)
|
Marketing.OpenOffice |
Contents
Audiences
end users
- Cor Nouws: "Latest office"/"Genuine office" advertising campaign, linking to a "simple" page
- Repeat slogan
- OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing.
- You can have a new release four times a year for free - not one every four years for a lot of money.
- For more info, go here / For download, go here
- Charles Schulz
- Thomas Krumbein
students and teachers
- Benjamin Horst: ads in student newspapers and in social networks, esp. Facebook
- Erwin Tenhumberg: social networks
- Alexandro Colorado: MySpace, orku, Jaiku, qq, Friendster, Beebop; also advertising that we are on this social networks
- Graham Lauder: social networks
- Graham Lauder: Google ads
business
- Cor Nouws
Languages
We should concentrate on international (i.e. English) ads for this quarter.
Slogans
- Cor Nouws: "You can have the latest office software for free! Genuine."
- Charles Schulz: "We enable participation. See how. OpenOffice.org"
- Nikash V. Singh: "The best things in life are free. OpenOffice.org"
- Clytie Siddall:
- "Free" means everyone can use it
- Free to install, Free to use, Free to everyone
- Cross-platform, 95 languages, No headaches
- Community software, Community support
- Save money, Save time, Keep all the features
- Any office format, Export to PDF, Email file, You choose
- [seagull icon etc.], Free
- The features you need, The compatibility you need, The support you need, All free
- Graham Lauder:
- OpenOffice.org: Your Next Office Upgrade
- OpenOffice.org 2.3: Your latest Office Upgrade
- Steven Shelton: "Open up." [possible trademark issue?]
- Ian Lynch: "OpenOffice.org, bridging the digital divide"
- Alan Lord: "The way out is open!"
- André Wyrwa: http://qa.openoffice.org/issues/show_bug.cgi?id=65362
Ad design
T-shirt design
- Clytie Siddall can help
- Nikash V. Singh can help
USB drive design
- Clytie Siddall can help
- Nikash V. Singh can help