Difference between revisions of "Basic thoughts for branding guidelines"
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Some recommended to read: | Some recommended to read: | ||
| − | + | * [http://www.designerstalk.com/uploads/corpid/DTBertelsman_Brand-Guidleines.pdf Bertelsmann AG] | |
| − | + | ** Very complete and detailed branding guidelines | |
| − | + | * [http://www.designerstalk.com/uploads/corpid/Albany_Graphic_Identity_Manual_2.0.pdf University of Albany] | |
| − | + | * Many others... | |
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=== Oracle === | === Oracle === | ||
[ftp://ftp.oracle.com/sales/outgoing/interactive/brandcreative-files/BrandCreative_guidelines.pdf Brand creative guidelines] and [http://www.oracle.com/global/hu/corporate/pressroom/sig_guidelines.pdf signature guidelines] | [ftp://ftp.oracle.com/sales/outgoing/interactive/brandcreative-files/BrandCreative_guidelines.pdf Brand creative guidelines] and [http://www.oracle.com/global/hu/corporate/pressroom/sig_guidelines.pdf signature guidelines] | ||
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= Content of OOo branding guidelines = | = Content of OOo branding guidelines = | ||
Here you can add in a structured order how the branding guidelines should look like and what it definitely should contain. | Here you can add in a structured order how the branding guidelines should look like and what it definitely should contain. | ||
Revision as of 15:13, 18 March 2010
About branding
Logo Orange
A site with a short description with the purpose of branding guidelines
Wikipedia
The description on branding and visual identity on Wikipedia.
OOo Branding initiative
More information on what branding is on the Branding Initiative page.
Examples
Below you can find a list with branding guidelines from other companies that can be used as a base to define our new policy.
Designertalk
A list with branding guidelines from different well-known companies with a strong visual identity
Some recommended to read:
- Bertelsmann AG
- Very complete and detailed branding guidelines
- University of Albany
- Many others...
Cunard Line
Their guidelines have an interesting list of terminology. About how certain words are used in formal and informal speech and what words and brand names not to use in communication. They also use British English as their standard language for communication.
University of Cambridge
They talk about grid layout for publications and accessibility.
Sun Microsystems, inc.
Find out their logo usage guidelines and their general logo guidelines
Oracle
Brand creative guidelines and signature guidelines
Content of OOo branding guidelines
Here you can add in a structured order how the branding guidelines should look like and what it definitely should contain.
