Difference between revisions of "Draft Marketing ideas and materials/OOocon2010 flying disc OpenOffice.org"
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•Reach profitability within the first year. | •Reach profitability within the first year. | ||
Target Markets | Target Markets | ||
− | Draft Marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki bibliographers can be broken down into three groups, | + | Draft Marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki bibliographers can be broken down into three groups, Generation X,Y, and Baby Boomers. |
− | + | •Professional: this characteristic is intuitive since the underlying element of Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice-org-Wiki is thoughtful conversation, and most professionals appreciate thought-provoking conversation. | |
− | + | ||
− | •Professional: this characteristic is intuitive since the underlying element of | + | |
•Income over $40,000: this to a large degree is correlated to the fact that they are professional. | •Income over $40,000: this to a large degree is correlated to the fact that they are professional. | ||
− | •Age 25-45: the largest group of | + | •Age 25-45: the largest group of bibliographers looking for bibliograhy. |
Positioning | Positioning | ||
− | The | + | The Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki Group will position itself as a reasonably valued bibliographic social networking group that has an innovative, effective system for allowing bibliographers to meet each other. |
− | The | + | The Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org Wiki Group's positioning will leverage their competitive edge: |
− | •A unique approach to getting | + | •A unique approach to getting bibliographers together called the structured bibliographic system. This system is detailed in the Bibliographic category, please refer to that section for more information. |
− | •This system is a competitive edge because most | + | •This system is a competitive edge because most non-bibliographers do not have a niche that they are concentrating on. While every bibliographer has a certain "flavor" and that is why someone will choose one bibliographer or another, the flavor is only surface deep. The business model of the establishment is to donate draft marketing ideas and materials and provide a social networking bibliographic setting. Beyond these two values, there is little other genuine value that the bibliographers try to provide. |
− | + | •Draft Marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki is distinguished by the fact that their business model concentrates on developing value for bibliographers. The develops an effective, albeit inherently structured, social networking setting that encourages meeting like-minded bibliographers. Providing is the source of income, an ancillary part of the business model. Generating value for the is the main focus, if the customers are happy then the revenue will follow (assuming of course that proper marketing and financial controls are employed). Concentrating on the client's needs beyond serving alcohol is the distinguishing characteristic that will allow to rapidly gain market share. | |
Strategies | Strategies | ||
− | The single objective is to position the | + | The single objective is to position the as the premier place for young professional singles to meet like-minded individuals. The marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. |
− | The message | + | The message will seek to communicate is that The is THE place to meet intelligent singles. This message will be communicated through a variety of methods. The first method will be advertisements. The bulk of the advertisements will be in the, a weekly entertainment guide in that has impressive readership numbers for the desired target population. |
− | Another method will be through establishing strategic relationships with companies that have similar demographics such as the | + | Another method will be through establishing strategic relationships with companies that have similar demographics such as the . Establishing a mutually beneficial relationship will allow both organizations to develop visibility for each other. |
− | The other form of advertising will be using "grassroots" methods where customers will be given coupons for their friends to try | + | The other form of advertising will be using "grassroots" methods where customers will be given coupons for their friends to try for the first time. The coupon will be an economic incentive for the newcomer to try . The coupon also has the added force of a referral from a friend. |
Marketing Mix | Marketing Mix | ||
− | + | 's marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service. | |
•Pricing: the pricing scheme is based on standard industry practices. | •Pricing: the pricing scheme is based on standard industry practices. | ||
− | •Distribution: all services and products will be distributed from | + | •Distribution: all services and products will be distributed from 's retail space. |
− | •Advertising and promotion: the most successful advertising will be with Willamette Weekly. Additionally, strategic relationships will be developed with companies such as | + | •Advertising and promotion: the most successful advertising will be with Willamette Weekly. Additionally, strategic relationships will be developed with companies such as as well as use of a grassroots promotion system. |
− | •Customer service: obsessive customer attention is the mantra. The | + | •Customer service: obsessive customer attention is the mantra. The's philosophy is to do whatever needs to be done to impress the customer. While this could reduce short-term profits, it will strengthen long-term profitability. |
Marketing Research | Marketing Research | ||
During the initial phases of the marketing plan development, several focus groups were held to gain insight into a variety of likely customers. These focus groups provided useful insight into the decision making process of these consumers. | During the initial phases of the marketing plan development, several focus groups were held to gain insight into a variety of likely customers. These focus groups provided useful insight into the decision making process of these consumers. | ||
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− | Read more: http://www. | + | Read more: http://www. |
Revision as of 20:58, 28 September 2011
User:Blibrestez55/Books/Draft Marketing ideas and materials/OooCon2015 flying disc OpenOffice.org-Wiki
Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki Plan
Marketing Strategy
Draft Marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki strategy will be based on communicating OpenOffice.org-Wik's value to the targeted segments. This will be done through a variety of methods. The first method will be strategically placed advertisements. One place that will be used for advertisements will be in Bibliographic categories,and the liberal arts categories that details all of the entertainment in OpenOffice.org-Wiki. This will be the main source of advertisements because the demographics of their readership are fairly similar to Bibus bibliographic database-Bibus demographics.
Another source of marketing will be done with strategic relationships with associations that have similar bibliographic demographics. One prime example is the BLibrestez55 bibliographic database. While bibliographic patrons are not necessarily overwhelmingly single, the rest of the demographics match up. The Bibliographic/Software and Standards Information is a fairly exclusive upbeat bibliographic program that by virtue of the membership costs, attracts professionals. The strategic relationship with be mutually beneficial where both organizations will develop visibility for each other.
The other form of advertising will be using "grassroots" methods where bibliographers can donate coupons for their friends to try drafting marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki for the first time. The coupon will be an economic incentive for the newcomer to try Draft Marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki. The coupon should have the added force of a referral from a friend.
Mission Draft Marketing ideas and materials/OOo2015 flying mission is to provide a bibliographic social network. We exist to attract and maintain bibliographers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our bibliographers.
Marketing Objectives
•Develop brand awareness through a steady, month to month increase of new bibliographers.
•Develop an increase in sales of marketing while achieving a status quo state or decrease in marketing expenses.
•Develop awareness of the structured conversation system measured by bibliographers coming to Draft Marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki solely for bibliographic social networking groups.
Financial Objectives
•A double digit growth rate for each future year.
•Reduce the variable costs through efficiency gains.
•Reach profitability within the first year.
Target Markets
Draft Marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki bibliographers can be broken down into three groups, Generation X,Y, and Baby Boomers.
•Professional: this characteristic is intuitive since the underlying element of Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice-org-Wiki is thoughtful conversation, and most professionals appreciate thought-provoking conversation.
•Income over $40,000: this to a large degree is correlated to the fact that they are professional.
•Age 25-45: the largest group of bibliographers looking for bibliograhy.
Positioning
The Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org-Wiki Group will position itself as a reasonably valued bibliographic social networking group that has an innovative, effective system for allowing bibliographers to meet each other.
The Draft Marketing ideas and materials/OOoCon2015 flying disc OpenOffice.org Wiki Group's positioning will leverage their competitive edge:
•A unique approach to getting bibliographers together called the structured bibliographic system. This system is detailed in the Bibliographic category, please refer to that section for more information.
•This system is a competitive edge because most non-bibliographers do not have a niche that they are concentrating on. While every bibliographer has a certain "flavor" and that is why someone will choose one bibliographer or another, the flavor is only surface deep. The business model of the establishment is to donate draft marketing ideas and materials and provide a social networking bibliographic setting. Beyond these two values, there is little other genuine value that the bibliographers try to provide.
•Draft Marketing ideas and materials/OOo2015 flying disc OpenOffice.org-Wiki is distinguished by the fact that their business model concentrates on developing value for bibliographers. The develops an effective, albeit inherently structured, social networking setting that encourages meeting like-minded bibliographers. Providing is the source of income, an ancillary part of the business model. Generating value for the is the main focus, if the customers are happy then the revenue will follow (assuming of course that proper marketing and financial controls are employed). Concentrating on the client's needs beyond serving alcohol is the distinguishing characteristic that will allow to rapidly gain market share. Strategies The single objective is to position the as the premier place for young professional singles to meet like-minded individuals. The marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals.
The message will seek to communicate is that The is THE place to meet intelligent singles. This message will be communicated through a variety of methods. The first method will be advertisements. The bulk of the advertisements will be in the, a weekly entertainment guide in that has impressive readership numbers for the desired target population.
Another method will be through establishing strategic relationships with companies that have similar demographics such as the . Establishing a mutually beneficial relationship will allow both organizations to develop visibility for each other.
The other form of advertising will be using "grassroots" methods where customers will be given coupons for their friends to try for the first time. The coupon will be an economic incentive for the newcomer to try . The coupon also has the added force of a referral from a friend.
Marketing Mix 's marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service.
•Pricing: the pricing scheme is based on standard industry practices. •Distribution: all services and products will be distributed from 's retail space. •Advertising and promotion: the most successful advertising will be with Willamette Weekly. Additionally, strategic relationships will be developed with companies such as as well as use of a grassroots promotion system. •Customer service: obsessive customer attention is the mantra. The's philosophy is to do whatever needs to be done to impress the customer. While this could reduce short-term profits, it will strengthen long-term profitability. Marketing Research During the initial phases of the marketing plan development, several focus groups were held to gain insight into a variety of likely customers. These focus groups provided useful insight into the decision making process of these consumers.
An additional source of dynamic market research is a feedback system based on a suggestion card system. The suggestion card has several statements that patrons are asked to rate in terms of a given scale. There are also several open ended questions that allow the customer to freely offer constructive criticism or praise. The Grog Shop will work hard to implement reasonable suggestions in order to improve their service offerings as well as show their committment to the customer that their suggestions are valued.
The last source of market research will be competitive analysis. This will be done by regularly visiting competitors and analyzing their service offerings.
Read more: http://www.