View source for Branding Initiative

{{DISPLAYTITLE: Branding}} 

<span style="font-size: 1.5em; text-align: center; line-height: 60%;">OpenOffice.org
</span> 

<br> 

<span style="font-size: 1.5em; text-align: center; line-height: 60%;">Branding,&nbsp;Artwork and&nbsp;Visual Design
</span> 

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[[Branding Initiative/Inform|inform]] 

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[[Branding Initiative/Find|find]] 

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[[Branding Initiative/Contribute|contribute]] 

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[[Branding Initiative/Inform#What_Does_Branding_Mean.3F|What does branding mean?]] 

[[Branding Initiative/Inform#What_is_Visual_Design.3F|What is visual design?]] 

[[Branding Initiative/Inform#Why_Do_We_Need_to_be_Consistent.3F|Why do we need to be consistent?]] 

[[Branding Initiative/Inform#Who_Does_It_Involve.3F|Who does it involve?]] 

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[[Branding Initiative/Find#branding_elements|Branding elements]] 

[[Logo Usage Guidelines|Logo Usage Guidelines version 1.0]]<br> 

[[Branding Initiative/branding guidelines draft|Branding guidelines draft]] 

[[Branding Initiative/Branding Areas|Branding Areas]] 

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[[Branding Initiative/Contribute#artwork_to_represent_OpenOffice.org|Artwork to represent OpenOffice.org]] 

[[Branding Initiative/Contribute#fresh_branding_ideas|Fresh branding ideas]] 

[[Branding Initiative/Contribute#improvement_to_existing_appearances|Improve existing designs]] 

[[Branding Initiative/Contribute#coordination_with_other_OOo_project|Coordinate with other OOo project]] 

[[Branding Initiative/Contribute#administration_of_the_Branding_Initiative|Administration of the Initiative]] 

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=== Mission statement:  ===

Our goal is to reveal '''positive associations''' with OpenOffice.org's brand by improving the '''identification''' of community members with OpenOffice.org and the '''recognition''' of the product in public. 

Therefore our focus is on creating and maintaining a strong visual design with a consistent use of graphical elements and artwork wherever the OpenOffice.org brand is represented. 

As this work is related not only to marketing, but also to several other OpenOffice.org projects, we are keeping continuous contact with website, documentation, user experience, native-language and other projects. 

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Responsible contributors: 

<br> 

*[[User:Ivanm|ivanm]] 
*[[User:Rosana a|rosana_a]]

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[[Category:Branding]] [[Category:Marketing]]